So why am i telling you all about this?  Reading this eBook helped me to realize that aside from shopping, you folks don't really know my passion. Why am i doing all this? Why did I build TheRetailTradeCenter? and Why does it matter to you? Yes, this is going to be about ME...but perhaps you will see something in it for YOU too!

Let's start with my passion. I am a fashionista wanna-be who loves to shop. We all know that. In my earlier blogs, i was passionate about sharing what retailers were doing to impress ME, the consummate customer. I was passionate about them building better shopping experiences for ME. While i do still feel this way, in my quest to communicate all this to them i discovered just how much i didn't know.  I discovered that there are tons of products and services out there that could easily impress ME if used properly by retailers. I discovered that i wanted to know all about them. I discovered that I wanted retailers to know all about them too. I discovered that it would be great if retailers could really collaborate with each other as well as with vendors. I discovered that i was just not good at meeting people! and it costs a lot of MONEY!

In reading Chris's eBook, i realized that my passion needed to be redefined. If "passion means helping others see it" then i better hustle because I'm way behind. Chris also mentions how important it is to try new things and even test them in a 'lab'. hmmmm

Is that what TheRetailTradeCenter is? I think so. It has been a lab. A lab designed for folks who just aren't very good at meeting people in person (like ME), or who are but want to do it without spending quite so much on travel or who simply want to build a network that really works. (See my blog on How to Get More Out of Groups) Ah ha! 

So there you have it. I want to MEET and get to know you! I want to help you collaborate in order to enhance the shopping experience and thereby impress ME! Get it? 

So what's in it for you? Sales! Whether you are a retailer or a vendor, the name of the game is sales.  and that my friends is the 'find' for the day!

Thanks for stopping by and we hope to see you in our lab, TheRetailTradeCenter;

The Shopper Next Door